General Objective:

• To provide participants with social media management skills and professionalism in digital content creation.

Detailed Objectives:

• A deep understanding of the concept of new media and its distinctive features.
• How to optimally use social media sites personally and professionally.
• Professionalism in creating influential digital content and facing the obstacles that stand in its way.
• Ability to analyze websites and deal professionally with analysis tools.
• Successfully manage social media accounts and use management tools with distinction.
• Use social proof efficiently in advertising and digital marketing campaigns.
• Achieve excellence in marketing via social media sites.
• Use social commerce techniques via social networks.
• Acquire skills in employing hashtags in promotional and marketing campaigns.
• Reach a precise understanding of the concept of customer relationship management and employ it correctly.