Program Description:

The Administrative Technology Diploma – Marketing specialization aims to prepare qualified individuals with high-level skills in marketing by providing them with both theoretical and practical knowledge on modern marketing strategies, customer relationship management, and product/service promotion, helping them succeed in competitive markets.

Program Content:

🔹 Marketing Fundamentals – Understanding marketing concepts and key strategies.
🔹 Brand Management – Building and enhancing a brand’s identity in the market.
🔹 Consumer Behavior – Understanding how customers make purchasing decisions and the factors influencing them.
🔹 Digital Marketing – Using social media and online marketing to increase sales.
🔹 Sales Management – Learning sales and negotiation skills and analyzing market data.
🔹 International Marketing – Studying strategies for expansion into global markets.
🔹 Marketing Research – Analyzing data and making marketing decisions based on market studies.
🔹 Advertising Campaign Design – Developing and implementing effective promotional plans.
🔹 Practical Training – Gaining hands-on experience by working in marketing companies or sales departments.

Job Opportunities After Graduation:

✔ Marketing or Sales Officer in companies and organizations.
✔ Digital Marketing Specialist or Content Manager.
✔ Market Research Analyst.
✔ Client Account Manager.
✔ Public Relations Supervisor.
✔ E-commerce Manager or Online Store Manager.

Study Duration:
📅 Two and a half years, including academic studies and training.

🚀 This specialization is one of the most in-demand fields in the job market, as marketing is a key element in the success of any company or organization.