Course Description:
It aims to provide participants with basic and advanced knowledge and skills in the field of digital media. The course focuses on how to use social media effectively to achieve media and marketing goals, and analyze data related to digital performance. It also aims to enable trainees to deal with various digital platforms in a professional manner, in addition to developing strong content strategies and attracting a target audience.
Course Objectives:
1) Mastering digital media strategies: Learn how to design integrated digital media strategies to reach the target audience and achieve the organization’s goals.
2) Social media marketing: How to benefit from platforms such as Facebook, Twitter, Instagram, and LinkedIn to build relationships with customers and increase engagement with the audience.
3) Creating and distributing digital content: Learn how to produce influential and attractive digital content that is appropriate for each platform and enhances communication with followers.
4) Analyzing and measuring digital performance: Using analysis tools such as Google Analytics and social media to understand performance and improve digital marketing strategies.
5) Managing digital advertising campaigns: Learn how to design effective advertising campaigns on online platforms to enhance reach and sales.
6) Interacting with the audience and building electronic communities: Learn how to manage interaction with followers and contribute to building effective digital communities.
7) Innovation in the use of digital technology: Learn the latest tools and programs used in digital media to improve operations and increase efficiency.
8) Digital reputation management: How to build and manage the organization’s image on the Internet and respond to negative and positive comments strategically.